About
Our credo: Our content is where the users are. We think and act digitally first and want to enable great platform-agnostic content for the best possible use at the right time.
OWNVIBE is an globally distributed multi-platform media company with focus on production, licensing, sync, marketing and multi-channel distribution of digital content focused in the content areas of recorded music, podcast entertainment and social media gifs. We believe in great content as well the power and opportunities in digital distribution channels. We think digitally first, but we are not a pure technology company - although we use the best technology and are constantly expanding and improving our technologies to manage and enable all parties - such as Content Partners, Labels and DSP's - the content in the best possible quality and programmatic way as well analytics and financial reports. Started in 2018 in Cologne, Germany with the production/licensing and distribution of the first GIF content assets (100 million+ views by 2023) as well as podcast shows, OWNVIBE expanded its business activities to include recorded music in 2023 and founded the first reportaire labels OWNVIBE and Caligo Records, in the course of which the business areas were restructured and organised.

OWNVIBE at a glance

  • Operating company founded in 2018
  • Based in Cologne, Germany
  • Independent media company

Business areas

  • (Co-) Production, licensing, sync, marketing and global multi-platform distribution of media content
  • Focus on the content areas recorded music, podcast entertainment and social media gifs

Dominik Graef

General Manager

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Labels & Content Divisions

OWNVIBE

In 2023, OWNVIBE started its activities as a record label and is registered with the GVL (German collecting society) under the label code 100325, primarily for the urban, hiphop/rap, progressive and electronic genres for artists and licensors from the German-language territory.

OWNVIBE Podcasts

The shows from OWNVIBE Podcasts bring you exciting stories and interesting personalities from originals, labels and content partners by OWNVIBE.

Caligo Records

Caligo Records was founded in 2023 as a record label of OWNVIBE and is registered with the GVL (German collecting society) under the label code 100524. Caligo Records stands for handmade music with timeless, emotional stories and strong voices with high identification potential, primarily for artists and licensors from the German-language territory and the genres of indie/alternative rock, pop and reggae.

OWNGIFs

The right content asset for the right moments on the right channels: OWNGIFs adds value for the content experience on social media and engages the communities of originals, labels and content partners by OWNVIBE.